HOW TO NOT BE A WEALTH MANAGER
Moderna Capital: Brilliantly savvy financial planners taking on the stuffy financial planning world on a mission to help all of us get keen on our money (not just the million dollar club.) Turns out, they are more advocates and teachers than "wealth managers," and their mission is bigger than the standard lingo could ever cover. Branding to the younger, hipper demographic required breaking the traditional mold- much like the mold they were trying to break.
BEFORE:
Sometimes a brand can have strong design, and still be wrong. We often get stuck repeating what we are used to hearing. Instead, it's about identifying your target market, and then speaking to them in their language. Don't fade into the background by being safe and generic.
AFTER
Custom Icons & Package Development
Just because it's about budgeting and investing doesn't mean it has to be dull, boring and scary! Worstofall developed an affordable, packaged sales system that can be scheduled, aimed at attracting those of us who could learn a thing or two but don't have a ton of savings in the bank.
