STRAIGHT TALK IS TRUSTWORTHY
The partners at Edelstein Faegenburg and Brown are real talking, street-wise attorneys of Manhattan. Their matrimonial division needed to be distinct from their personal injury division and at a higher price point. Being native New Yorkers they got real copy and the polish they needed to get the clients they wanted for the new division.
For a firm that wants to attract high end clientele for family law, their website that they share with their personal injury counterparts wasn't going to cut it.
SOPHISTICATED DESIGN FOR SOPHISTICATED CLIENTS
Think about the clients you are trying to attract and what they are looking for in a company. In this case, wealthy clientele is looking to hire a law firm that matched the cache of most things that they buy. Using classic black and white photography and colors, and adding a touch of straight talk to represent EFB's approach to representing their clients, their new brand and site now matches the message and the target market.