sweet lydia's badass brand and packaging design

Sweet Lydias is a Massachusetts based confections company that needed some sweet new packaging that would look as good as their desserts taste so they can compete with the big boys in stores like Dean & Deluca and Whole Foods. With the new brand and packaging, sales increased 60% in the first five months compared to the same time period the previous year.


Sweet Lydia's Badass Brand Pattern
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Sweet Lydia's package design
sweet lydias hand done artistic design packaging
sweet lydia's package designed in brooklyn