An artisanal brand needs artistic packaging
How do you take a home-made brand and increase your sales by sixty percent in five months, secure a brick and mortar retail bakery, and break into the big box stores? Badass branding, that's how.
A HANDMADE BRAND SHOULD BE MADE BY HAND, duh.
When your creative director is a working artist, and employs artistic designers, the results are bona fide and get a consumer response unlike common corporate brands.