3 reasons you DO NOT want a lot of logo options:
When having a logo designed, we understand the desire to see lots of logo options. But this is actually to your detriment! Here's why:
1. Your time is valuable
Why do we hire professional companies to perform tasks for us? Because they have expertise in a particular field and it would take too much of our valuable time to master those skills on our own. When you calculate the time you would spend trying to execute something you are not an expert in, and multiply it by how you value your time, you will often find the number to be much higher than the cost of hiring an expert.
2. An expert's results will be better
Someone who is an expert in their field has presumably spent a significant amount of time becoming an expert! Even if you did take the time to learn the trade, you are not going to be able to put in the years that an expert has spent focusing on the exact deliverable you need, and your results just won't be as good. In some industries you might be ok with this. Maybe you paint your apartment yourself and you make a few mistakes, but you've decided you can live with the imperfect edging where the ceiling meets the wall. But do you want to take that same liberty with the face of your company?
3. A company that offers a lot of logos is not an expert
If you have clarity on your brand's message and personality, there are not 10 equally amazing logo options for your brand. So a company that offers to show you that many options is basically saying they will throw sh*t at the wall and see what sticks. Or, to be more polite, they will create what you tell them to, making you the designer.
A good designer will save you from yourself, because as much as you must love your company's logo and brand, it must also be effective for your business, and this requires a third party perspective. Your most important job during the process is to be open and honest about who you are, your goals, and your taste preferences. If you've found a design company whose expertise you trust, you should feel that you are in good hands and that they will show you only the best options. Let them curate the logos for you and you will end up with a better product.
The moral of the story is...
Quality over quantity gives you the time and confidence to focus on what you do best: running your business!
Check out some of our badass logos here.