Hello Badass! Everything you need to know to be prepared for your Brandup



We’re excited for your Brandup! In preparation, please read the following so you know what to expect, and then email us the list of info we need from you.

The Brandup is an intensive process designed to build an entire brand for your business in a short amount of time- your time that is! In order to make the process go smoothly we do as much of the backend research and creative work as we can beforehand. This means by the time you arrive we have thought a lot about your company and, based on the strategy in the Brandshrink brief you approved, have developed a plan to build a badass brand that will set you up for the world domination you’ve been dreaming of!

The Brandup is an iterative process that builds on itself. We have a schedule that we follow to ensure that we deliver all items as promised. This requires us to move along in the process in a somewhat timely manner.

But that doesn’t mean there isn’t room for feedback! Quite the contrary, we welcome your reactions, thoughts and questions as they come up. It’s important that we discuss all feedback before moving forward because all future decisions build on previous decisions.

*Day 1 starts at 10am sharp and whether you are coming into the studio or meeting us via zoom it is imperative that you arrive on time so that we stay on schedule.

37 Greenpoint Ave. Suite E4B
Brooklyn, NY 11222


Please fill out the following form before the BRANDUP so we can make sure the project goes smoothly:

If coming in in person:

  • Please bring a laptop, if you have one.
  • Also, we have espresso shots, tea, water, perrier and terra chips but no regular coffee or milk so please bring any additional caffeine fix you might need. Worstofall highly recommends Ovenly (which is across the street, 31 Greenpoint Ave. Brooklyn, NY 11222)
  • We will break around 1pm for an hour when we will have time to regroup while you take a lunch break and can recommend some great neighborhood spots.