Crazy technological advancements have created a small business landscape of unprecedented proportions. You can see the ripple effect in how we view websites, what we expect, and what we won’t stand for anymore. Worstofall has broken down what separates successful websites of the future from the dinosaurs of yesterday and today.

So the question is... Is your website leading the revolution, or are you already a dinosaur?



1. Will be childishly simple in their message and purpose

We can now hop back-and-forth between articles, screens, and ideas multiple times per minute. Customers lose interest in something if they aren’t sold in a split second (or at least sold on the idea of reading more). Getting your point across stat-quick will only be more important as the online landscape gets better at it—and as the dinosaur sites get crushed.

Proof: Every successful company

2. Will sell only one thing

Everyone should understand immediately what you sell so they can determine if it is right for them. With a bajillion new websites popping up each day, users are getting more and more used to finding exactly what they are looking for on websites that make it easy to understand, order, or contact. Businesses that offer hyper-specific products and services will beat their generalist competitors. 

Proof: There exists a store called The Heatonist in the high-rent section of Williamsburg, down the street from the Wythe Hotel, that only sells hot sauce... seriously.

3. Will have very limited “Options”

Sheena Lyengar’s great TedX talk outlines “choice overload.” She explains a study where she set up a tasting table of jam in front of a supermarket. On certain days she had 24 different jams to choose from, and other days only six. People who saw fewer options were six times more likely to buy a jar.

There are countless examples of this phenomenon (Sheena offers a few more; the talk is worth a watch!), but we know it feels like the wrong choice. You’re worried that offering fewer options equals missing out on sales. Stop thinking like that. When customers are six times more likely to buy from you, your sales will go way up, not down.

Proof: Casper- Maybe you’ve seen the subway ads? They sell only one mattress in every bed size. Business Insider’s article, “I just bought a bed from the ‘Warby Parker of mattresses’ and I will never buy one in stores again,” says it all: This trend is here to stay.

4. Will speak in tweets, captions and headlines only

If you’re over 40, you may still have the patience to read five-paragraph “About” pages and laundry lists of services, but I doubt it. As businesses get better and better at communicating their value in a sentence, no one will tolerate lengthy prose. Stop reading. You get it, and I’ve already said too much.

Proof: Twitter and your shrinking attention span

Badass website checklist

Want to lead the movement with a "website of the future," now? First step is to simplify your message.


We'd love to share our 5 Steps you can take to Badassify Your Website in our



Since April 21st, 2015, Google started taking mobile-friendliness into account when ranking website, and this change promises to have profound and widespread impact on the web and how we search.


This means if you don't have a responsive website, (meaning the website adapts to the screen size on which the viewer is looking, readjusting images and text so you can just scroll down to find information instead of zoom in) you are a dinosaur according to Google.

Why are they doing this to us?! You might ask.

Google dominates the search engine space because it's so damn good at adjusting its algorithm so that you almost always find exactly what you're looking for. Since more than 50% of web cruising occurs on mobile or tablet devices, and looking at your dinosaur website on a phone sucks, Google is ready to tell you you need to shape up or ship out. 

Responsive websites have been around for a few years now, so we don't want to hear your sob story. But we understand life gets in the way, you been meaning to redesign your site and make it mobile friendly and you just haven't had the chance.

Well, Google is giving you a great reason to now.

Now we know, starting a new website project feels like a big undertaking. You aren't looking forward to spending the next 3-6 months going back and forth with a designer, and then a programer, to get this thing up.

What if you could have it soon? I mean, IMMEDIATELY? That's why we invented the Brandup. It's a 1, 2 or 3 day intensive where we design and build your brand and entire responsive website so you can get back to business. Read about it here.

If you need to solve this problem soon and you don't want to waste 6 months doing it, schedule a call and see if a Brandup is right for you. If you know you're ready, you can take the first step and schedule a Brandshrink to get started.



I've heard of responsive websites but still don't know what they are! Your questions answered, in laymens terms


For those that have not heard of responsive web design, please read on for your own sake! This will be the most painless explanation you'll read on the subject, and will let you know when you need responsive and when you don't.

First, let's put responsive design into context: You may remember the mass exodus away from flash websites that coincided with the widespread use of smartphones.  Flash sites do not work on mobile devices nor do they allow the web to read your website's content for SEO purposes. This has made flash, as a website building software, obsolete. The next big shift in the website landscape became the ability to edit and update your own content through user-friendly content management systems (think Wordpress). Now owners can actually update the content on their website themselves, without needing to rely on programmers. Both of these changes have been to the benefit of the website customer and user and responsive is the next movement towards improving your website's effectiveness.

For those that have heard of responsive design, it might already feel like old news in this fast-paced industry.  But for those that haven't, read on so you know what everyone's talking about at your next networking event or cocktail party (or so you can be the one to enlighten everyone.) Here are the basics:



A responsive website is one that adjusts uniquely to any and all device screen sizes. It eliminates the need to zoom in on a phone or tablet to read the text; everything is always large and legible. Whether you're viewing it on a phone, tablet or desktop monitor, your responsive website will readjust your content to an optimal size for whatever device it is on. Here is an example of a site we designed and how it looks on each screen size:



Responsive websites have gained incredible traction in the past year. So much so that if today you hire someone to build you a website and it isn't responsive, consider yourself gypped. As computer sales decrease and tablet & mobile sales increase, more and more people will be viewing your website on a smaller devices of varying screen sizes.  If it is difficult to navigate and read, even at first glance, it may mean lost customers for you. Plus, having a responsive website tells the world that you (and your business) are current, and in the near future it will be regarded as the standard, making static websites look dated.



Here are a few of the most obvious reasons:

  •  When it's important for users to be able to interact with it when they don't have internet (for example on the subway)
  •  When there is a user login and users will constantly be using it (apps allow you to stay logged in, think of your facebook or instagram app)
  •  When your site is very large and high-functioning, but users will only be using a small part of the site when on mobile (for example,
  •  It's going to have a function that you would only use on your mobile device (for example, mobile banking)


For life? No, sorry.  But definitely for now! Technology and its influence on websites is always evolving at an increasingly faster pace.  It's hard to keep up, so befriend someone (like us!) that keeps up on the latest to that you always know where you stand. Whether you pride yourself on being cutting edge or not, your business is always asking for it. If you're just starting out, check out our Badass Brandups, an affordable way to get everything you need, including a responsive website!

If you want to take a stab at it yourself, we highly recommend SquareSpace, which is the only platform we use. 

If you don't know, now you know....