Branding can cost anywhere from a few thousand dollars up to multi-millions for larger corporations. What's the difference in what you get and how much should you invest in your business' brand?

Here's a general list of prices that start-up and small growing businesses should expect to pay for a professional branding project that may include a combination of the following: naming, positioning & strategy, messaging, logo & identity design, copy, website design and development, creation of marketing materials, company culture and messaging.



New businesses typically don’t have a lot of cash to spend on branding, so it’s understandable that they would look for low-cost ways to get the logo and website they need to be competitive. Between, which offers all kinds of design services for $5;, with its free and almost free logos;, which offers crowd-sourced logos, identity, and website; and the infinite freelancers on Craigslist who will design anything and everything at all price points, it is possible to piece together a logo and maybe website for under a thousand dollars.

The question is: will it have a brand and badass business behind it that will actually make money? What if you could get more than design, but an actual business and brand that attracts clients, and is easy to sell? Learn what you should and shouldn't spend time and money on here:

How To Build a Badass Brand on a Shoestring Budget: Free & Cheap Resources



If you have a little money to spend, you will be able to hire a more seasoned designer, but he or she will not offer the strategies and marketing insights you can find with a brander. A designer will create your logo, brand identity, and website, but will not build your brand. A designer cannot help you answer why people will buy from you instead of your competitors, and then design your brand to support that message. Instead, you must trust your own knowledge about branding and marketing.

Because so many small businesses need a brand but don’t have a big budget, Worstofall developed an affordable all-in-one branding package that strategizes your message and builds it out into all your materials. We’re able to deliver agency level strategy and work for less than an agency because we built a unique process that allows us to execute the entire brand in 1-2-day intensives called Brandups. Clients are people who want to start selling now with a badass, professional brand and don't have six months to waste working with a company. Read more about our process here.

3. SMALL BUSINESS w/ $1 million+ in Revenue: $15,000- $60,000

For small businesses that have been in operation for a number of years, this is typically the price range for a rebrand and redesign/development of materials. The price is determined by a number of factors: the size of the company and its overhead, the size of the website, the number of deliverables, and the team’s experience level. Unfortunately, price does not always equal value. Plenty of small agencies deliver design, rather than brand. Vet your agency carefully. Be sure the team will go beyond merely executing what you are thinking. (If that’s what you want, you can get it for less.) On the other hand, unless you’re a branding expert or have a background in marketing, hire a strategically minded company that you like, and then trust them to do what they do best.


For larger companies or institutions with a lot of decision makers or big websites that require high functionality, the bill can increase pretty significantly. We won’t go into details here, because companies at this level usually aren’t reading articles about the cost of branding. 



I've heard of responsive websites but still don't know what they are! Your questions answered, in laymens terms


For those that have not heard of responsive web design, please read on for your own sake! This will be the most painless explanation you'll read on the subject, and will let you know when you need responsive and when you don't.

First, let's put responsive design into context: You may remember the mass exodus away from flash websites that coincided with the widespread use of smartphones.  Flash sites do not work on mobile devices nor do they allow the web to read your website's content for SEO purposes. This has made flash, as a website building software, obsolete. The next big shift in the website landscape became the ability to edit and update your own content through user-friendly content management systems (think Wordpress). Now owners can actually update the content on their website themselves, without needing to rely on programmers. Both of these changes have been to the benefit of the website customer and user and responsive is the next movement towards improving your website's effectiveness.

For those that have heard of responsive design, it might already feel like old news in this fast-paced industry.  But for those that haven't, read on so you know what everyone's talking about at your next networking event or cocktail party (or so you can be the one to enlighten everyone.) Here are the basics:



A responsive website is one that adjusts uniquely to any and all device screen sizes. It eliminates the need to zoom in on a phone or tablet to read the text; everything is always large and legible. Whether you're viewing it on a phone, tablet or desktop monitor, your responsive website will readjust your content to an optimal size for whatever device it is on. Here is an example of a site we designed and how it looks on each screen size:



Responsive websites have gained incredible traction in the past year. So much so that if today you hire someone to build you a website and it isn't responsive, consider yourself gypped. As computer sales decrease and tablet & mobile sales increase, more and more people will be viewing your website on a smaller devices of varying screen sizes.  If it is difficult to navigate and read, even at first glance, it may mean lost customers for you. Plus, having a responsive website tells the world that you (and your business) are current, and in the near future it will be regarded as the standard, making static websites look dated.



Here are a few of the most obvious reasons:

  •  When it's important for users to be able to interact with it when they don't have internet (for example on the subway)
  •  When there is a user login and users will constantly be using it (apps allow you to stay logged in, think of your facebook or instagram app)
  •  When your site is very large and high-functioning, but users will only be using a small part of the site when on mobile (for example,
  •  It's going to have a function that you would only use on your mobile device (for example, mobile banking)


For life? No, sorry.  But definitely for now! Technology and its influence on websites is always evolving at an increasingly faster pace.  It's hard to keep up, so befriend someone (like us!) that keeps up on the latest to that you always know where you stand. Whether you pride yourself on being cutting edge or not, your business is always asking for it. If you're just starting out, check out our Badass Brandups, an affordable way to get everything you need, including a responsive website!

If you want to take a stab at it yourself, we highly recommend SquareSpace, which is the only platform we use. 

If you don't know, now you know....