The two things to keep in mind when examining Treasure Maps: People and Price

We’ll unpack both and their ability to tell you everything you need to know about the value of the map. (Oh, don't know why I'm talking about Treasure Maps? Skim yesterday's article before diving in.) 

worstofall design treasure map



When evaluating a Treasure Map Solution always focus on the people.

Who drew it? What’s their story?

What have they done and where have they been? Do you think they’re worth actually believing?  

Who’s seen this map before? How many people? What happened when they followed it? Did they get where they expected to get? What happened to them?

And who’s supposed to follow this map with you? Will you walk alone? Do you have to take this journey alone? Will the person who drew it come with you?

People matter.

The more trustworthy the mapmaker the more worthy the map. The more people who can vouch that the map is accurate the more reliable the map. The more people involved – especially if you include the mapmaker – the more likely you find the buried treasure.

You will learn almost everything you need to know about the map by evaluating the people involved.



The key to uncovering a maps worthiness is its price — but not in the way you might expect. 

When we say price, in this case, we don’t just mean dollar value or cost. We mean everything you've done up to the moment you found the map. We also mean everything that will keep you motivated to follow it. 

So first let's talk about Price, as in dollar cost, to buy or get the Treasure Map. 

Would you pay $100 for a treasure map that promises you’ll find $5 at the end of the journey… no, I think not. 

Now, what about $10,000 map that promises to change the course of your life forever? … something that will make you rich, powerful, or happy beyond your wildest dreams?

A wise person would say yes. Whether they have the money in the bank or not, they'd get $10,000 together and delight in the adventure ahead. A timid and fearful penny-pincher would worry about losing their money and blow the opportunity.

That’s the thing about dollar cost: It’s all relative.

It’s an investment. And the only person who can decide if the promised return on that investment (ROI) is worth it, is the map buyer.


And that’s where things start to get tricky. That’s when we get to the second part of Price, the likelihood that you follow through. 

If you’re near rock bottom, or you've been to rock bottom before, what’s the difference in losing it all? You might say “F-it! Let’s try this. I have nothing to lose.”

But if you’ve made some money and are doing well, then things can get tricky. It gets hard to rationalize all that time and money spent on a journey like that. It doesn't matter what is buried at the X.


Invest everything you have and you'll pour everything thing you have into the journey. Invest a forgettable dollar value and you can forget about making any progress on the journey.

A forgettable investment amount makes the map forgettable. Soon the map will collect dust because you didn’t value its directions.... its price was too low.

 Price is the thing that will keep you moving and keep you focused.

How invested will you be in realizing your desired outcome? That is the real definition of price. 

So when analyzing treasure maps this year, check out the people involved and take a closer look at price. Together you'll learn everything you need to know about the value of a Treasure Map.


And that’s that.

From here on out we’re 100% back to talking about Brands, Businesses, and Products.