As a branding and design studio we are often asked by clients to make something like this brand or that brand. Lets just say that If we had a nickel everytime someone wanted their brand to look like apple, nike or starbucks we would have a shitload of nickels (and as many apple logos). The fact is that Business owners and entrepreneurs are drawn to successful brands, and they are not asking for an apple or swoosh, but a brand that will be similarly successful. Part of what we belive facilitates a product or company's success is having a brand that highlights their specific, and more importantly, unique set of values or benefits. Even if you are in a saturated market, your business or product has something new and different to offer and that is what will ultimately make it stand out. Bringing these differences to the forefront for the purposes of recognition and differentiation is one way of defining "brand". Embracing your quirks and broadcasting your authentic voice can be scary with big money on the line, but those that have the courage to truly trailblaze by being themselves, end up earning the biggest returns (i.e. Apple, Nike and Starbucks). Using an apple to represent a computer company or a mermaid to represent a coffee brand is pretty quirky and unique. So instead of trying to be like a traiblazer by emulating a previous one, call Worstofall Design and we can help you blaze your own trail.