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Sweet Lydia's asked for a rebrand for their homemade packaging. They are a homemade, artisan confection company that needed something equally artistic and artisan as their s'mores, and also modern, fresh and playful. With a handwritten pattern that resembles the drip chocolate on the s'mores, this new packaging makes people just want to grab it off the shelves and eat it! Badass Brooklyn Branding for delicious Lowell, Mass bakery owners Lydia Blanchard- it was a perfect match!
How do you take a home-made brand and increase your sales by seventy percent in six months, secure a brick and mortar retail bakery and break into the big box stores? Badass branding, that how.
When your creative director is a working artist, and employs artistic designers, the results are bona fide and get a consumer response unlike common corporate brands.
Worstofall Design creates badass brands that are memorable, noticeable and shareable for bold service-based companies. First we identify why people should care about your business, and then execute: Positioning, Messaging, Logos, Identity Design, Marketing Materials, Website Design & Build.
Based in Brooklyn, NY, our Creative Director Steve Wasterval's background in fine art and art history means his designs engage viewers emotionally so they can sell more.
Worstofall Studio | 37 Greenpoint Ave, Brooklyn, NY 11222, USA
