What you believe is wrong.
Well, not everything you believe. Trump really is leading the presidential campaign right now.
But if you’re striving to create a badass brand, there’s undoubtedly something holding you back.
I’m willing to bet it’s some bullshit assumption based on what others have told you, or what you’ve read on the Internet. And it's definitely tying your hands behind your back as you work toward your goals.
Are you ready to let all of these misconceptions go?
MYTH #1 - Everyone is doing better than you.
F.O.M.O. (Fear Of Missing Out) is a real thing. It often manifests when you see someone’s pictures on Facebook, and imagine they’re having a great life. For business, it’s kind of similar.
It may seem like your fellow small business owners are all killing it, but remember that social media posts are only a small, highly-edited version of the truth. Social media allows everyone to brag while hiding what’s really going on.
THE TRUTH - If it’s hard for you, it’s hard for them, too.
Nobody is going to post a selfie on Instagram if they’re having a bad day. Building your own business takes serious chops, so you are definitely not the only one struggling to get your business off the ground. YOU can do this if you get your head in the game and persevere.
So, don’t compare yourself to people who have been at it longer than you!
MYTH #2 - Your brand is all about what you do.
The biggest mistake people make when building their brand is confusing their BRAND and what they ACTUALLY DO. They think everything they know is important, and they try to include all of it.
THE TRUTH - Your brand is only an outward expression of what you do.
Your brand is the ONE THING people remember. It should be specific and clear, evoking particular feelings when someone thinks or speaks about your company.
And that one thing is usually pretty different from what you actually do. The details of what you do—your expertise, your full process—influence your brand. But your brand should simplify it into one clean package, minus the fat.
MYTH #3 - If you want a successful brand, copy Apple, Nike, & Starbucks
- Um, are you spending millions of dollars on advertising each year?
- Is one of your challenges to make sure your stores all look the same?
- Are you competing with Fortune 100 companies for market share?
THE TRUTH - It’s like comparing Apple... and oranges
No. Just no. Your goals are completely different from these companies, and the way you are going to operate your business and deliver your service is way different. So why would the strategy to launch be the same? It wouldn’t, and it’s not.
If you want to learn something from the big guys, read about how they got started—not what they are doing now. You’ll find they all have a badass brand story in their beginning.
MYTH #4 - Badass brands are created.
Being badass is not about creating a brand outside of yourself.
THE TRUTH - Badass brands are discovered.
This process is about identifying what already exists in you and what you do that is badass, and then making your entire business about that. You’re not changing, you’re evolving. If you create an identity for your brand that doesn’t feel true to you, you will fail miserably.
You can’t build a successful brand if you’re always listening to what others say. Sure, be open-minded and accept constructive criticism. But if you accept everything people say as fact, what are you going to do when somebody tells you that you’re going to fail? You’re going to prove them wrong.